Co-Founder of BYOSOM — Tomas Smagarys
Professional background
Tomas is a performance marketing professional with over 15+ years of experience in the digital marketing industry.
As a performance marketer, Tomas is directly responsible for generating millions of leads across multiple industries for clients worldwide. Throughout his career, he has built and scaled multiple seven-figure companies in the performance marketing industry and is well known for turning pay-per-click systems into sustainable, profitable growth engines.
Transition to System-level Innovation
Over the past year, Tomas has expanded his focus beyond execution-heavy marketing into building long-term, system-level products at the intersection of technology, science, and brand strategy.
He is the co-founder of BYOSOM, a biotechnology-driven skincare system based on genetic onboarding and precision personalization.
Role at BYOSOM
At BYOSOM, Tomas leads strategy, go-to-market architecture, performance growth, and AI-first brand positioning — working closely with scientists, technologists, and regulatory frameworks to ensure the product is built with methodological rigor, transparency, and long-term trust.
The project has undergone national innovation evaluation and is positioned as a new global-level innovation under international standards.
Current Focus
Tomas’s work today sits at the intersection of performance marketing, AI-era brand systems, and responsible innovation — focusing on building companies that scale not through noise, but through precision, discipline, and durable systems.
External Profiles

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