Goodbye generic. Hello Genetic .
A genetic skincare platform pioneering personalized skincare through DNA analysis — recognized under OECD international innovation standards, processed in CLIA-certified US laboratories.
Ultra-premium beauty, tailored through your DNA.
BYOSOM is a personalized beauty solution that blends biotechnology and cosmetics — proving that genetic information can be used to create skincare thats geneticly personalised under a molecular level. Not for the masses. For those who value science-based innovation and exclusivity.
Our mission
We create personalized skincare powered by your DNA — backed by science, designed with minimalism, and made to unlock your unique beauty. BYOSOM’s mission is to awaken each individual’s unique beauty potential through the power of personalized, science-backed skincare.
Our vision
To awaken each individual's beauty potential through the power of personalized, science-backed skincare. At BYOSOM, we envision a future where beauty is no longer defined by trends, but by truth — your own genetic truth.
From your DNA to your routine.
Four steps. From cheek swab to DNA-guided skincare.
Saliva sample
You provide a simple at-home swab. No needles, no lab visits.
CLIA-certified analysis
600,000+ genetic markers analyzed in US-based, HIPAA-compliant laboratories.
BYOSOM GENYQ™ engine
Our patent-pending engine translates your DNA into a personalized skincare blueprint.
Your personalized routine
Skincare guided by your DNA — made to unlock your unique beauty, shipped to your door.
Where generic ends, genetic begins.
Five things conventional skincare gets wrong — and what changes when your skincare is guided by your DNA.
Science behind BYOSOM.
Three pillars built our methodology — and validate every formula we send.
Team
BYOSOM's team brings together experts in genetics, biotechnology, and skincare innovation. They work at the intersection of science and beauty to turn DNA insights into personalized skincare formulations, powered by BYOSOM GENYQ™ technology.
Universities
BYOSOM's science is grounded in modern genetic and biomedical research developed within leading academic institutions. By aligning with established genomic knowledge and certified laboratories, BYOSOM ensures its personalized skincare is based on proven scientific principles.
Scientists
BYOSOM scientists analyze key genetic markers related to skin aging, hydration, and collagen production. Their research-driven approach transforms DNA data into precisely tailored skincare solutions designed to work with each individual's biology.
redness or allergic reaction
Tested on real skin. Verified by an independent lab.
Every BYOSOM formula goes through 4-week in-use studies on women aged 35–55, supervised by a specialist in dermatology at GBA Polska — an independent accredited laboratory. Not our lab. Not our verdict.
Why we built BYOSOM.
The thinking behind the brand — from the founder's published essays.
Every shelf in the beauty aisle is built on one quiet assumption: that people who share an age bracket share a biology. Founder Tomas Smagarys spent over fifteen years building and scaling digital brands — close enough to the industry to watch that assumption fail, over and over.
In his essay When Beauty Becomes Biological, he names the failure precisely:
Two individuals of the same age, following identical routines, may experience entirely different outcomes — not because one made better choices, but because their biological predispositions are fundamentally different. — When Beauty Becomes Biological, the BYOSOM journal
The industry's answer had always been segmentation — products for age brackets, for skin types, for demographics. It looks personal. It isn't. As the essay puts it: "Segmentation is not personalization." That distinction became the foundation of BYOSOM.
The at-home DNA kit
CLIA-certified analysis
Personalized to your DNA
So BYOSOM inverted the industry's order of operations. Instead of beginning with product selection, it begins with genetic onboarding: 600,000+ genetic markers read in every analysis, skin-aging genes decoded — MMP1, COL1A1, SOD2 and more — and one patent-pending engine, BYOSOM GENYQ™, translating that biology into skincare designed to unlock your unique beauty.
In February 2025, BYOSOM was formally recognized as a new innovation on a global level under the OECD / Eurostat innovation standards (Oslo Manual, 2018) — placing it among the world's most advanced scientific beauty innovations. Not because we needed the credential. Because the women who'd been let down by the beauty industry deserved proof, not promises.
That's what BYOSOM is. Not louder formulas. Not longer routines. In the essay's own words: "Beauty begins to listen before it acts."
It's working for them.
Hear from early adopters who've been using BYOSOM since launch.
Tami E.
“The DNA test was super simple and the result is amazing”
Massachusetts
· Verified purchase
Steph D.
“I love that the products are made just for me…”
California
· Verified purchase
Brooke L.
“…what my skin actually needs at this point in my life…”
California
· Verified purchase
Skincare written by your DNA.
Decode your skin once. Use the same insight for life.