What Is BYOSOM?
BYOSOM is ultra premium beauty solution personally tailored through DNA, blending biotechnology and cosmetics. The scientific foundation of the project proves that genetic information can be successfully used to create personalized beauty products. The product targets a high-end audience—intellectual, ambitious women who value science-based innovation and exclusivity.
In short, BYOSOM aims to create a new pinnacle in the beauty industry: a product not made for the masses, but for those seeking science-inspired, personalized high ticket product.
15 years
of research
5000+
DNA analysis
600+
genes analyzes
The Problem We Solve
The approach is based on the latest achievements in genetics and dermatology, showing that individual genetic differences influence skin condition, aging rate, response to active ingredients, and more. The idea behind BYOSOM is to use a person's DNA information to select the optimal skincare solution for every individual. This ensures that the product is not a one-size-fits-all but tailored to a specific genetic profile, which theoretically should lead to better results than conventional cosmetics.
In doing so, BYOSOM elevates skincare from mass-market guesswork to precision self-care — offering visible beauty, powered by invisible code.
Mission
We create personalized skincare powered by your DNA — backed by science, designed with minimalism, and made to unlock your unique beauty.
Vision
BYOSOM's vision is to awaken each individual's unique beauty potential through the power of personalized, science-backed skincare.
Science Behind BYOSOM
Team
BYOSOM’s team brings together experts in genetics, biotechnology, and skincare innovation. They work at the intersection of science and beauty to turn DNA insights into personalized anti-aging formulations, powered by BYOSOM GENYQ™ technology.
Universities
BYOSOM’s science is grounded in modern genetic and biomedical research developed within leading academic institutions worldwide. By aligning with established genomic knowledge and certified laboratories, BYOSOM ensures its personalized skincare is based on proven scientific principles.
Scientists
BYOSOM scientists analyze key genetic markers related to skin aging, hydration, and collagen production. Their research-driven approach transforms DNA data into precisely tailored skincare solutions designed to work with each individual’s biology.
BYOSOM GENYQ™ 1.1
BYOSOM is ultra premium beauty solution personally tailored through DNA, blending biotechnology and cosmetics. The scientific foundation of the project proves that genetic information can be successfully used to create personalized beauty products. The product targets a high-end audience—intellectual, ambitious women who value science-based innovation and exclusivity.
In short, BYOSOM aims to create a new pinnacle in the beauty industry: a product not made for the masses, but for those seeking science-inspired, personalized high ticket product.
We Are Proud Of
In February 2025 it was officially recognized and approved as new innovation on a global level under the international OECD / Eurostat innovation standards (Oslo Manual, 2018). BYOSOM stands among the world's most advanced scientific beauty innovations.